Sales and Marketing Executive

Role Overview

We are looking for a high-energy, result-oriented Marketing Executive to drive property sales and enhance our brand presence. The ideal candidate will be an MBA graduate who understands the psychology of high-ticket sales and can manage the journey from "Lead Generation" to "Closing." You will be responsible for identifying potential buyers, conducting site visits, and maintaining a robust sales pipeline.

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Core Responsibilities

1. Lead Generation & Market Outreach

• Inbound & Outbound: Follow up on leads generated through digital marketing, property portals (99acres, Magicbricks), and walk-ins.

• BTL Activities: Organize and manage local marketing activities, including canopy setups, corporate presentations, and channel partner meets.

• Market Intelligence: Conduct regular competitor analysis (pricing, amenities, and offers) to ensure our project remains the preferred choice in the micro-market.

2. Sales Execution & Site Management

• Direct Sales: Conduct professional site presentations and "show-flat" tours, highlighting the USP (Unique Selling Points) of the property.

• Customer Relationship Management (CRM): Meticulously update the CRM software with lead status, follow-up notes, and conversion timelines.

• Negotiation: Handle price negotiations and payment plan discussions within the company’s authorized framework.

3. Channel Partner (Broker) Management

• Build and maintain a strong network of real estate consultants and brokers.

• Educate partners on project details, commission structures, and latest inventory availability.

• Coordinate "Channel Partner Meets" to drive bulk bookings.

4. Post-Sales Support

• Assist clients through the documentation process, including booking forms and initial payment collections.

• Maintain a relationship with existing buyers to encourage "Referral Sales"—one of the most effective tools in real estate.

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Requirements & Qualifications

• Education: MBA in Marketing or Sales (Mandatory).

• Experience: * 1–3 years of experience in Real Estate Sales/Marketing.

o Priority Clause: Candidates with prior experience in luxury residential or commercial sales, or those who have undergone specialized Real Estate Sales training, will be given immediate priority for the interview.

• Communication: Multilingual proficiency (Local language + English/Hindi) to build rapport with diverse clients.

• Attributes: High emotional intelligence, grooming standards, and a "never-give-up" attitude.

• Mobility: Must have a personal vehicle for site visits and client meetings.

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Key Performance Indicators (KPIs)

• Lead-to-Site Visit Ratio: Success in converting a phone inquiry into a physical site visit.

• Sales Conversion: Achieving monthly and quarterly booking targets.

• Pipeline Health: Maintaining a consistent number of "hot" and "warm" leads.